Writing a brief thoughtful post in this blog everyday is fun. The posts that resonated most all mentioned or contained an element of a story.
The best stories have been personal experiences or stories relayed from a point of view. That invites others to share in it with us.
I have applied this to my business life also. Story first instead of relaying facts alone. This makes your products and services worth remembering. As humans we yearn memorable experiences to differentiate from the mundane.
People want to work with other people that reveal something of themselves. All humanity perceive a greater value when the experience lingers in their memory. Start today collecting stories, relaying stories. Try it out in your next interaction, add in a short personal story which adds value and let me know the outcome.